Brad Fiery

Brad Fiery has a diverse range of work experience in the field of customer insights, analytics, and marketing. Brad is currently the Head of Customer Insights and Analytics at Amalgamated Bank, where they contribute to the organization's journey towards becoming a data-driven and customer-centric company. Prior to this, they served as the Managing Director at Intualytics, helping clients identify their best customers through segmentation and connecting marketing strategies to AI self-learning data processes.

Brad also has experience at Equitable, where they held the role of Lead Director for Marketing Insights, Analytics, and Email. During their tenure, they led the transformation of the company's analytical strategy, resulting in significant improvements in online enrollment and attrition reduction. Brad also led the Marketing Research team, identifying key drivers of attrition and implementing strategies that saved the company millions of dollars.

Before their time at Equitable, Brad held leadership positions at The Lacek Group, a division of Ogilvy and Mather, and GE Capital. At The Lacek Group, they served as a Senior Partner and Vice President for Marketing Analytics and Campaign Operations, leading a data science team in delivering successful campaigns for major travel clients. Brad'swork received recognition from the Direct Marketing Association. At GE Capital, Brad was the Senior Director for GE Capital Analytics, where they led an international team of data scientists and utilized customer behavioral data to maximize profitability.

Earlier in their career, Brad worked at GE as a Strategic Analytics Leader for GE Money Home Loans, where their efforts significantly reduced cost per acquired loan. Brad also worked at Wells Fargo as the AVP for Customer Analytics, establishing the Customer Analytics function and implementing cost-saving measures. Brad's early experience includes roles as a Solutions Architect at SGI, where they worked with Fortune 500 firms to create data science capabilities, and as a Marketing Research Manager at General Mills, where they led research efforts for adult snacks and contributed to sales growth through product repackaging and line extensions.

Brad Fiery has a diverse education history. Brad obtained a Master of Business Administration (MBA) degree with a focus on Operations and Management Information Systems (MIS) from the University of Minnesota - Carlson School of Management in the years 1994 to 1996. Prior to that, they completed their Bachelor of Science (BS) degree in Business Administration from the University of Maryland between 1986 and 1989. Additionally, Brad received a Bachelor's degree in Liberal Arts from Shepherd College in the years 1984 to 1985. In terms of certifications, they have obtained multiple certifications related to Python and data processing through online courses from institutions like Coursera and the University of Michigan in the year 2019.