Dheyvi Velagapudi is an accomplished design leader with extensive experience in user experience (UX) design and research across multiple prominent companies. Currently serving as the Head of UX Design & Research for the Home Innovation Team at Amazon since September 2019, Dheyvi is responsible for enhancing the shopping experience for customers in areas such as Home Furniture & Decor and customizable products. Prior experience includes the role of VP of Design at Substantial, where Dheyvi led cross-functional design teams and contributed to branding and business growth strategies. Previous positions also encompass senior UX design roles at Crispin Porter + Bogusky and Comcast Interactive Media, as well as freelance design work. Dheyvi holds a BA in Graphic Design from Drexel University.