Gabriela Valladares Rios

Gabriela Valladares Rios has extensive experience in brand management and marketing, currently serving as Sr. Brand Specialist for Softlines at Amazon since August 2023, focusing on building and managing Amazon Mexico's Shoes brands while enhancing vendor relationships and optimizing customer experiences. Prior to Amazon, Gabriela held several key positions at Grupo Herdez, culminating as McCormick Sr. Brand Manager, where responsibilities included overseeing a core product that significantly contributed to company income and profits. Earlier roles involved marketing and data analysis at Campbell Soup Company, Colgate-Palmolive, and Accenture. Gabriela holds a Licenciatura in Business Administration and Management from Instituto Tecnológico Autónomo de México, along with a Diploma in Digital Marketing.