Jo Sasota is a Senior UX Researcher at Amazon Business, where they lead research on payment products and experiences while coaching two direct reports. With a Ph.D. in Social Psychology from The Ohio State University, Jo previously held roles at SC Johnson and JUUL Labs, focusing on consumer insights and analytics. They possess extensive experience in both B2C and B2B environments, utilizing a rigorous, scientific approach to inform business strategy and drive innovation. Jo's work includes managing global research initiatives and transforming complex data into actionable insights for stakeholders at all levels.
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