Paula Despins

Paula Despins is a seasoned executive in digital analytics and data science, currently serving as Vice President at Amazon Ads, where responsibilities include overseeing campaign measurement, planning, and the Amazon Marketing Cloud. With a tenure at Amazon since February 2013, Paula has held roles including Director of Campaign Measurement and Reporting, leading a team dedicated to engineering and data science in advertising. Prior to Amazon, Paula was Vice President of Digital Analytics & Data Science at American Express, where leadership encompassed a large team and the establishment of the company's first digital analytics unit. Educational credentials include an undergraduate degree in History from Lawrence University and a graduate degree in Applied Economics from the University of Wisconsin-Madison.