Amazon
Rachel Grossman is an experienced UX professional with a strong background in user experience research and design. At Amazon, from March 2022 to March 2025, Rachel held the position of Senior UX Researcher III and previously served as UX Researcher II. Prior experience includes working at CVS Health as a Senior UX Designer, leading cross-functional teams to enhance product strategies, and at Blue Cross Blue Shield of Michigan as a Service Designer, focusing on building design culture through collaboration workshops. Additional roles include Senior Consultant, UX Strategist at Booz Allen Hamilton, where Rachel developed user interfaces for critical systems, and UX Designer, Information Architect at Publicis Sapient, responsible for significant web improvements. Rachel holds a B.A. in English Language and Literature from the University of Michigan and a Master's in Social Research / Eurasian Studies from the European University at St. Petersburg.
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Amazon
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Amazon is an American multinational technology and vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. More specifically, they are a company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their mission is to be Earth's most customer-centric company. Its actions, goals, projects, programs, and inventions begin and end with the customer top of mind. Amazon was founded by Jeff Bezos. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale. As of 2021, it is the world's largest online retailer and marketplace. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. It is the second-largest private employer in the United States. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.