Ruchira Swaroop

Ruchira Swaroop is an experienced professional in user experience design with a career spanning over a decade. Ruchira's expertise includes roles such as Senior Manager and Principal User Experience Lead at Amazon, where contributions lasted from September 2014 to March 2022. Prior positions include Senior User Experience Architect at JUSTDIAL, Design Consultant at Hindustan Unilever Ltd, and UX Design Freelancer at a technology startup. Ruchira also briefly worked as a User Experience Designer at Wipro Infotech. Educational qualifications include a Master of Design in UX Design Management from the National Institute of Design, Ahmedabad, along with management electives from the Indian Institute of Management, Ahmedabad.