Penny Webb-Smart

Penny Webb-Smart is an experienced professional in user experience and design, currently serving as the Senior Manager of User Experience & Design at Qantas Loyalty since August 2025. Previously, Penny held various leadership roles at Service NSW, including Director of Digital Capability & Performance and Head of Design, where significant improvements were made in design workflows and customer experience. Additional experience includes serving as Design Director at Big Village, Senior Service Designer at the City of Sydney, and Head of Product at New Horizons Enterprises Limited, among other significant positions. Penny has a strong educational background with degrees in Psychology, Law, Marketing, and design-related disciplines from institutions such as the University of Canterbury and UNSW.