Sachin Midha

Sachin Midha is a seasoned technical leader with over a decade of experience at Amazon, currently serving as a Principal Engineer in Amazon Ads since April 2011. In this role, Sachin drives the technical vision and strategy for Sponsored Brands, focusing on building Advertiser-facing APIs and enhancing branded content delivery. Prior to this position, Sachin served as a Senior Software Development Engineer for Alexa AI, where responsibilities included technical strategy and leadership for the NLU platform. Earlier roles at Amazon also included development for the Hardlines Shopping Experience and Automotive Category teams. Sachin began a career at Atrenta as a Software Engineer, contributing to the Genesis GUI development team. Sachin holds a Bachelor of Engineering in Computer Engineering from Netaji Subhas Institute of Technology, earned in 2010.