Seden Efe Yilmazer currently serves as the Head of Customer Acquisition and Engagement at Amazon Turkey and is also a board member of Women at Amazon. Previously, Seden held multiple roles at Procter & Gamble from August 2006 to January 2019, including Global Brand Director for Grooming brands and acting Brand Director for Braun Turkey, where strategic revenue management and product launches were key responsibilities. Seden's experience spans demand planning, brand management, and supply chain optimization, with an emphasis on leading cross-functional teams to achieve business objectives. Early career experience includes an internship at Unilever focused on supply chain performance. Seden holds a Bachelor of Science degree in Industrial Engineering from Sabanci University.