Seonaid Chappell

Seonaid (Anderson) Chappell is a highly experienced researcher with a diverse professional background. Currently serving as a Principal Researcher at Amazon, Chappell has previously held the role of Senior Customer Insight Manager. Additionally, Chappell has worked as a highly experienced freelance researcher and as Managing Director of The Digital Edge at The Leading Edge, where responsibilities included directing client consulting and progressing to the role of Senior Partner. Earlier career experiences include positions at TNS ASIA and TNS UK, where Chappell advanced from Graduate to Group Account Director.