Amazon
Yesenia Olide-Cruz is an accomplished communications professional with extensive experience in crisis management, campaign leadership, and corporate strategy across various industries. Currently serving as a Sr. Campaign Manager in Reputation Management for Amazon, Yesenia leads initiatives aimed at enhancing the efficiency and sustainability of the delivery network. Previous roles include Vice President of Issues and Crisis Communications at Golin, where oversight of risk management was critical, and Enablement Program Manager at Google, focusing on workforce engagement. Yesenia's career spans roles at Golin, American Family Insurance, and YO Communications LLC, illustrating a strong foundation in public relations and strategy. Educational credentials include dual Bachelor of Arts degrees in Corporate Communications and Public Affairs, and Spanish from Southern Methodist University.
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Amazon
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Amazon is an American multinational technology and vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. More specifically, they are a company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their mission is to be Earth's most customer-centric company. Its actions, goals, projects, programs, and inventions begin and end with the customer top of mind. Amazon was founded by Jeff Bezos. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale. As of 2021, it is the world's largest online retailer and marketplace. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. It is the second-largest private employer in the United States. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.