Mr. Wakswaser is Ambev’s Marketing Vice President Officer. He joined the Company as a trainee in 2008 and has held several positions in Ambev and ABI. Wakswaser created and led the digital strategy area at Ambev, at the start of 2010. He was also involved in the creation of ZX, ABI’s innovation arm, and also led, in Brazil, the acquisition and integration of breweries Colorado and Wäls. In the recent years, he held leadership roles in Brazil, Europe and the United States, including Global Vice President of Adjacencies, Global Marketing Vice President of Consumer Connections & Capabilities, Craft & Specialties Beer Director in Europe and Craft Beer Director in Brazil. Wakswaser holds a degree in marketing from ESPM.
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