Lais Stankevicius Bassi

Lais Stankevicius Bassi is a seasoned marketing professional with extensive experience in brand management and strategic communication within the beverage industry. Currently serving as Brand Manager for Tônica Antarctica and partnerships with Pepsico at Ambev, Lais has held various key positions including Gerente de Estratégia e Comunicação at Mike's Ice and Coordenadora de Marcas at Future Beverages. Prior experience includes Product Owner at ZX Ventures Brasil for Kona Brewing CO, and multiple roles at Pernod Ricard, where responsibilities spanned from Senior Marketing Analyst for whiskies to marketing portfolio strategies and innovations for Chivas Regal. Lais began the career as a Junior Marketing Analyst at Grupo Cimcorp and holds a Bachelor’s degree in Advertising with a focus on Marketing from Universidade Presbiteriana Mackenzie.