Thaísa Braga

Thaísa Braga is an experienced professional in customer experience and experiential marketing, currently serving as the Experiential Marketing Strategy and Performance Manager at Ambev since July 2015. Thaísa has held various roles within the company, focusing on customer-centric culture, strategic planning, and communication across multiple projects. Key responsibilities have included developing customer experience strategies, managing performance metrics, and implementing digital products. Thaísa has also contributed to financial planning and analysis as well as trade marketing coordination. Educational credentials include an MBA from USP/Esalq and a degree in Social Communication from Pontifícia Universidade Católica de Campinas.