Diana Avendaño Sønderup

Diana Avendaño Sønderup is an accomplished leader in global product management with over a decade of experience at Ambu A/S, currently holding the position of Director Global Product Management. In this role, Diana oversees product and portfolio strategies for critical business units, including Ear Nose and Throat, Video Laryngoscopy, and One Lung Ventilation, while setting strategic directions and marketing plans. Previous roles include Senior Global Product Manager, where responsibilities encompassed product lifecycle management, and Market Analyst, focusing on pricing strategies and market insights. Prior experience includes business intelligence at Arriva and managerial responsibilities at CW - Latin Department. Diana's academic credentials include an Executive Education program at Harvard Medical School, along with advanced degrees from Copenhagen Business School and Escuela de Ingeniería de Antioquia. Major achievements include the development of value-based selling tools in collaboration with HEMA to enhance product positioning and adoption.