Carly Etchells

Carly Etchells is an experienced professional in the cosmetics and fashion industries, currently serving as the Mass Brands Category Lead at Amelia Knight Cosmetics Ltd since October 2024. Prior to this role, Carly held the position of Head of New Product Development at QUEST PERSONAL CARE GLOBAL LTD from April 2023 to October 2024 and has a rich background at Amelia Knight Cosmetics Ltd, where Carly advanced from Senior Product Developer to Product Developer between October 2019 and April 2023. Additional experience includes working as an Account Manager at Public Desire and an App Developer at Boohoo Group PLC. Earlier career experience features the role of Buyers Assistant at ASOS.com. Carly Etchells holds a BA (HONS) in International Fashion Promotion from The Manchester Metropolitan University and a BTEC Extended Diploma in Design & Graphics from South Cheshire College. Carly's foundational education includes 9 GCSEs from Sandbach High School.