Hicham BENNOUNA is a seasoned professional with extensive experience in education and sports coaching. Currently serving as Language Department Coordinator, Dean of Students, Athletic Director, and Physical Education Teacher at American Academy Casablanca since August 2016, Hicham has cultivated a strong leadership presence in the academic and athletic spheres. Transitioning from previous roles, Hicham was a basketball coach at Tibu Africa and Wydad Athletic Club from 2006 to 2024, and worked as a customer advisor at SALAFIN GROUPE BMCE between 2011 and 2016. Hicham holds a Master's degree in marketing and commerce from IGA - Institut supérieur du Génie Appliqué, alongside multiple certifications in physical education and basketball coaching from esteemed organizations, including FIBA and the Fédération Française de Basketball. In 2022, Hicham further enhanced professional expertise with a coaching certification from Hapiness Consulting & Coaching.
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