Rosie Balk

Rosie Balk has comprehensive work experience in the field of market research and strategic planning. Rosie has held various roles in different organizations, demonstrating their expertise in the healthcare industry.

Rosie started their career at Advocate Aurora Health, where they served as the Director of Marketing Research & Strategic Planning. Rosie played a vital role in providing strategic business advice to executive management and incorporating insights from physicians, consumers, and stakeholders into strategy development.

Rosie then moved on to Abbott, where they held the position of Senior Manager of Marketing Insights. During their tenure, they focused on dermatology and cross-franchise consumer and physician research for HUMIRA. Rosie also led pre-launch analyses and strategy development for a global Hidradenitis launch.

After Abbott, Rosie joined AbbVie as the Lead/Senior Manager of Marketing Insights. Rosie was responsible for directing all insights and analytics in areas such as biosimilars, immunology, dermatology, and commercial innovation. Rosie played a key role in developing marketing and growth strategies for HUMIRA, a leading pharmaceutical product.

In 2016, Rosie founded their own company, Balk Group LLC, specializing in market insights consultancy. As a Market Insights Consultant and Owner, they evaluated the U.S. market landscape for pipeline assets of an Israeli pharmaceutical manufacturer.

At Shire International, Rosie took on the role of Lead of Global Transplant Immunology Market Insights. Rosie was a research subject matter expert in rare diseases and introduced new methods to deliver deeper physician insights. Rosie led ethnographic research to enhance the patient experience and educated the Shire team on ethnographic and design research approaches.

Their most recent position was at the American Academy of Dermatology as the Director of Strategic Research and Analytics. Rosie revamped the research and analytics capabilities, with a focus on advocacy, physician psychology, pharmaceutical and cosmetic company relationships, and more.

Throughout their career, Rosie has consistently demonstrated their expertise in market research, strategic planning, and analytics, making their a valuable asset to any organization in the healthcare industry.

Rosie Balk has a B.A. degree in Political Science and Philosophy from the University of Illinois Chicago. Rosie also holds an MA degree in Public Policy from the same institution. No specific start or end years are provided for either degree.