Dr. Catherine Lada

Dr. Catherine Lada, CAE, currently serves as the Chief Marketing & Membership Officer at the American Alliance of Orthopaedic Executives and holds the position of Adjunct Professor at West Virginia University, where courses on audience segmentation and marketing metrics are taught. With extensive experience spanning over 20 years in nonprofit work and over 10 years on nonprofit boards, Dr. Lada has previously acted as a Fractional Chief Marketing Officer at Lada Consulting and has held various head of marketing roles at organizations such as the American Animal Hospital Association, HRCI, and the Global Cold Chain Alliance. Dr. Lada earned a Doctor of Science in Information Systems and Communications from Robert Morris University, a Master’s degree in Administration from Central Michigan University, and a Bachelor's degree in Economics from the University of Detroit Mercy.