American Amusement Machine Association
Peter Gustafson serves as the Executive Vice President of the American Amusement Machine Association since May 2016. Prior to this role, Peter held positions as US General Manager at Sega Amusements from September 2010 to May 2016 and at LAI Games from July 2007 to August 2010. Peter also operated as the Owner of She's Devine LLC from January 2003 to January 2010 and was the Vice President of Business Development at Face Place LLC between November 2005 and July 2007. Earlier in their career, Peter worked at Sega Amusements from 1998 to November 2005 as the Director of Sales & Marketing.
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American Amusement Machine Association
The American Amusement Machine Association (AAMA) is an international non-profit trade organization representing the manufacturers, distributors and part suppliers of the coin-operated amusement industry. AAMA was founded in 1981 by a small group of amusement coin-operated machine manufacturers concerned with the future of their industry. A Board of Directors, selected by its members, governs the AAMA. Committees work with the Association staff to develop programs to promote and protect the industry. Members donate their time, effort and expertise on a voluntary basis. For over 40 years, the AAMA has served its membership through legislative efforts, promotional arenas, foreign business development and much much more. It is our job to serve as the voice for these segments of the coin-operated interactive amusement machine industry.