Jennifer Scoggins Hanks

Jennifer Scoggins Hanks has a diverse work experience including roles in public affairs, public relations, and brand protection. Jennifer is currently the Director of Brand Protection at the American Apparel & Footwear Association, where they serve as the chief advocate and spokesperson for the organization on intellectual property and brand protection issues. Prior to this, Hanks worked at DCI Group as a Director, providing strategic counsel and public affairs guidance to clients. Jennifer also has experience in the media industry, having served as a Senior Publicist at CNN. Hanks has a background in government and politics, having worked as a Press Secretary in the United States Senate and as a Deputy Assistant Press Secretary in the Office of the Governor of California. Jennifer has also held roles in the U.S. Department of Energy and the U.S. Department of Commerce. Hanks is a member of the Advisory Council for the Digital Marketing Certificate Program at The George Washington University, School of Business.

Jennifer Scoggins Hanks attended the University of California, Davis and obtained a Bachelor of Arts (B.A.) degree in Communication and Media Studies. Additionally, they completed a Digital Marketing Certificate program at The George Washington University School of Business, specializing in Digital Marketing.