AAMFT
Amanda Darnley is an accomplished professional with extensive experience in strategic leadership, communications, and marketing across various organizations. Currently serving as the Chief Strategy Officer at AAMFT since April 2013, Amanda has focused on new business development and strategic initiatives, notably developing a campaign recognized with an ASAE Power of Associations Silver Award. Prior roles at AAMFT include Director of Strategic Initiatives and Outreach, where Amanda led efforts to enhance member engagement and effective marketing strategies, and Director of Communications and Marketing, overseeing multiple aspects of external communications. Experience at the Spina Bifida Association involved directing national communications efforts, resulting in significant media impressions, while earlier roles at BlueWater Agency and Herrmann Advertising involved managing client communications and strategic marketing for diverse industries. Amanda holds a Bachelor of Science in Business Administration and Management from the University of Delaware.
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AAMFT
The American Association for Marriage and Family Therapy (AAMFT) is the professional association for the field of marriage and family therapy. We represent the professional interests of more than 50,000 marriage and family therapists throughout the United States, Canada and abroad. Since our founding in 1942, the AAMFT has been involved with the problems, needs and changing patterns of couples and family relationships. The association leads the way to increasing understanding, research and education in the field of marriage and family therapy, and ensuring that the public's needs are met by trained practitioners. The AAMFT provides individuals with the tools and resources they need to succeed as marriage and family therapists.