Amanda Darnley

Amanda Darnley is an accomplished professional with extensive experience in strategic leadership, communications, and marketing across various organizations. Currently serving as the Chief Strategy Officer at AAMFT since April 2013, Amanda has focused on new business development and strategic initiatives, notably developing a campaign recognized with an ASAE Power of Associations Silver Award. Prior roles at AAMFT include Director of Strategic Initiatives and Outreach, where Amanda led efforts to enhance member engagement and effective marketing strategies, and Director of Communications and Marketing, overseeing multiple aspects of external communications. Experience at the Spina Bifida Association involved directing national communications efforts, resulting in significant media impressions, while earlier roles at BlueWater Agency and Herrmann Advertising involved managing client communications and strategic marketing for diverse industries. Amanda holds a Bachelor of Science in Business Administration and Management from the University of Delaware.