Heather Wright

Heather Wright has a diverse work experience spanning various industries. Heather is currently working as a Digital Marketing Manager at the Association of Diabetes Care & Education Specialists, where they are responsible for leading digital marketing strategies and budgets across multiple product lines. Prior to this role, they served as the Digital Marketing Coordinator, executing cross-channel digital marketing strategies to support membership recruitment and product sales. Heather also worked as the Marketing and Membership Communications Coordinator, where they implemented conversion tracking and pivoted the marketing strategy to focus on COVID-19 resources.

Before their time at the Association of Diabetes Care & Education Specialists, Heather worked as a Marketing and Communications Coordinator at the same organization. In this role, they were responsible for email marketing, social media management, and content creation for the association's newsletter and journal.

Heather's earlier work experience includes roles as a Student Office Assistant at the Wisconsin Child Welfare Professional Development System, a Marketing and Communications Assistant at the Center for Quick Response Manufacturing, and a Project Assistant (Intern) at Ady Advantage. Heather also worked as an Assembler (Contract) at Yaskawa America, Inc. - Drives & Motion Division, and as a Sales Associate at rue21.

Heather Wright earned a Bachelor of Arts (BA) degree in Journalism & Mass Communication from the University of Wisconsin-Madison, where they studied from 2011 to 2015. In addition to their degree, they obtained several certifications to enhance their skills in digital marketing. These certifications include the Association Creative Marketing Masterclass from the Association Academy, obtained in March 2022; SEO Foundations from LinkedIn, obtained in November 2021; Email Marketing Basics from LinkedIn, obtained in October 2016; Google Analytics for Beginners from Google Analytics, obtained in December 2021; and the Google Ads Search Certification from Google Ads, also obtained in December 2021.