Public Affairs and Government Relations

The Public Affairs and Government Relations team at American Beverage Association is responsible for managing the organization's interactions with government entities and the public. They advocate for policies favorable to the non-alcoholic beverage industry, engage in legislative and regulatory activities at both the federal and state levels, and handle media relations to promote and protect the industry's interests. Additionally, they coordinate grassroots advocacy efforts and ensure effective communication strategies are in place to support the association's objectives.