The Design Team at American Crafts is responsible for conceptualizing, creating, and developing visually compelling and innovative products. They work on everything from graphic and product design to art direction and photography, ensuring the brand maintains its contemporary and vibrant aesthetic. Their work includes designing for a variety of brands under the American Crafts umbrella, such as We R Memory Keepers and Heidi Swapp, and producing items that inspire scrapbookers, cardmakers, and DIY enthusiasts.
Alison Lee
Creative Director
Chris Groesbeck
Product Designer / Graphic Des...
Emily Feinauer
Graphic Designer
Jennifer Hadfield
Designer Of Jen Hadfield Line ...
Lisa F.
Lead Photographer
Madge Gillen
Project Designer
Raul Garcia
Industrial Designer
Shanon Kendall
Manager, Project Design Team
Taylor McCaslin
Senior Designer
Trey Conrad
Senior Product Designer
View all