Annette Reape

Annette Reape, MBA, has over two decades of experience in marketing and merchandising, currently serving as the Director of Ecommerce and Products at the American Diabetes Association since 2016. In this role, Annette leads comprehensive marketing and merchandising strategies to enhance brand and diabetes awareness, achieving a 10% growth in revenue through digital and social media initiatives. Prior to this, Annette held various positions at Beretta USA from 1997 to 2016, including Division Manager and Retail Divisional Merchandise Manager, where strategic business plans and product management were prioritized. Earlier experience includes a role as Senior Merchandise Planner at Britches of Georgetowne. Annette holds a B.S. from Syracuse University and an MBA in Business Administration and Management from the University of Maryland Global Campus.