George Baaklini

George Baaklini is currently the Regional Head of Marketing and Sales at American Express Middle East. With prior experience as Marketing Director at American Express, George is responsible for preserving the Amex brand, strengthening communication strategies, developing marketing plans, implementing acquisition strategies, monitoring competition, and launching co-branded products to drive market share growth. With a background in marketing and sales roles at various companies, George holds an MBA in Marketing from the University of Liège and has also completed courses at Harvard Business School Online.