Ashna Gupta

Ashna Gupta is a seasoned professional with extensive experience in digital product analytics and marketing strategy, currently serving as a Senior Manager at American Express since September 2018. Gupta's key responsibilities include devising acquisition strategies to enhance digital demand and revenue growth through various advertising channels. Prior roles at Axtria - Ingenious Insights involved building advanced marketing mix models and optimizing vaccine market strategies through algorithm development using R. Early career experiences include internships at Upsinverter.Com, Renesas Electronics Corporation, Digital Design Verve, and Smilyo Educational Charitable Society, where Gupta gained proficiency in technical and creative fields. Gupta holds an Executive Program in Business Analytics from the Indian Institute of Management, Calcutta, and a Bachelor of Technology in Electrical and Electronics Engineering from Delhi College of Engineering.