Liza Strauss

Liza Strauss is an accomplished marketing professional with extensive experience in brand management and digital marketing across various sectors. At American Express, Strauss held dual senior managerial roles focusing on global brand content and enterprise brand marketing for China. Prior experience includes serving as a Marketing Manager at GGV Capital, where Strauss significantly enhanced social media presence and engagement, produced a podcast, and orchestrated virtual conferences. As Senior Digital Marketing Manager at Castbox, Strauss was responsible for content strategy and partnerships, and previously managed social media for Benefit Cosmetics, focusing on the Greater China market. Early career experience at Macy's involved launching the company's first online store in China and developing successful marketing campaigns. Liza Strauss holds a Bachelor's Degree in Chinese Language and Literature/Government from Hamilton College and has studied at Minzu University.