Siya Liu

Siya Liu is a seasoned professional with extensive experience in product marketing and strategy at American Express since July 2012. Currently serving as Vice President - Product Marketing for Joint Ventures EMEA, Siya focuses on product line strategy, customer marketing, and digital acquisition. Previous roles include Director of Loyalty & Lifestyle Benefits Product Management, where Siya enhanced customer engagement with a leading loyalty program, and Senior Manager of International Travel Partnerships, managing strategic partnerships across various markets. Experience also encompasses managerial positions in global loyalty solutions, business planning, and online business development. Education includes a BS in Economics and Marketing from NYU Stern School of Business and study at New York University in Prague. Early career experience includes internships at American Express, Deloitte Consulting, Vita Coco, and Anthony Brands.