Tracy Cui

Tracy (Yuanyuan) Cui is a skilled professional in advertising measurement with extensive experience in data analysis, statistical modeling, and tools such as Python, SQL, R, Tableau, and Microsoft Excel. Currently serving as a Senior Manager in Advertising Measurement at American Express, Tracy previously excelled at Gain Theory and GroupM, where they developed innovative modeling methodologies, built predictive models using machine learning, and created impactful client dashboards. Tracy holds a Master of Arts in Statistics from Columbia University and a Bachelor of Business Administration with a dual focus in Finance and Statistics from the University of Wisconsin-Madison.