Lara Cappellari is an experienced professional in social media analytics, currently serving as Senior Social Media Analytics Manager at UKTV since February 2020. Lara's career at UKTV began as a Social Media Analyst, where responsibilities included building social analytics capabilities, implementing performance reporting, and leading analytical projects. Lara's strong contributions led to a promotion to Social Media Analytics Manager, where a junior analyst was hired under their leadership. Prior experience includes roles at Leo Burnett Group UK as a Knowledge & Insight Analyst, Kantar Media as a Media Analyst, and Digital Media Services as an International Media Monitor. Lara holds a Master's degree in Modern Languages for International Communication and a Bachelor's degree in International Languages and Cultures from the University of Udine.
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