Jorge joined American Golf as Community Engagement Director (CED). As CED he will be responsible for managing community relations and contractual requirements associated with community initiatives between American Golf and its landlords. Jorge most recently served as Senior Golf Director for the County of Los Angeles Department of Parks and Recreation. In that role, he and his team oversaw all aspects the County’s 20 golf course system including the complex lease agreements between the County and its various lessees, contract development, compliance, capital projects and community relations. Prior to his County service, he served on the ground level in the golf industry as a general manager and golf professional at public and municipal facilities.
He is a Class “A” Member of the PGA of America. In 2022 he was bestowed an Honorary Life Member by the association. He is a Board member for the Southern California Golf Association, Serves on the PGA of America’s A Place to Play committee, the USGA’s Advocacy workgroup and is an SCPGA Advisory Committee member. Jorge believes that we must nurture and continue to build relationships with the guests and non-golfer constituent neighbors as well. Collectively, they allow us to thrive in the industry and collectively we will work together to fend off future economic and political pressures to repurpose the golf courses.
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