Beatriz A. Mina

Director, Marketing Planning And Management at American Heart Association

Beatriz A. Mina, MBA has a diverse work experience spanning various industries. Beatriz A. is currently working at Merck as the US Vaccine Equity Lead in the Vaccines Business Unit. Prior to this, they held the position of Associate Director in the Marketing Hospital Specialty Business Unit at Merck.

Before joining Merck, Beatriz worked at the American Heart Association for a significant part of their career. Beatriz A. began as a Marketing Manager and later progressed to become the Senior Manager of Marketing. In these roles, they led the development and implementation of marketing campaigns focused on stroke prevention, treatment, and recovery. Beatriz A. also managed a team and was responsible for tracking the effectiveness of marketing initiatives. Beatriz was eventually promoted to the role of National Director, overseeing strategic brand marketing plans in cardiovascular conditions and leading a team of twelve in marketing planning and analytics.

Earlier in their career, Beatriz worked at The Marketing Arm as an Account Supervisor, where they developed and executed marketing and communication plans for key brands within the Frito-Lay portfolio.

Beatriz A. started their career at H-E-B Grocery Co as a Senior Manager in Advertising, where they worked for over four years.

Beatriz holds an MBA degree and has demonstrated their expertise in marketing and leadership roles throughout their career.

Beatriz A. Mina, MBA, holds a Master of Business Administration (MBA) degree in International Business from St. Mary's University, which they obtained between 2003 and 2006. Prior to that, they completed their undergraduate studies at The University of Texas at San Antonio, earning a Bachelor of Business Administration (BBA) degree in Marketing from 2000 to 2002. In addition to their formal education, Beatriz also holds a certification in Adaptability & Resilience from McKinsey & Company, obtained in 2023.

Links

Previous companies

American Heart Association logo
The Marketing Arm logo

Timeline

  • Director, Marketing Planning And Management

    July, 2018 - present

  • National Director, Marketing Planning

    July, 2020

  • National Director, Marketing Planning And Analytics

    July, 2019

  • Senior Manager, Marketing

    September, 2014

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