Ciara O'Brien Murray

Ciara O'Brien Murray serves as the National Director of Strategic Planning & Operations for Marketing Communications at the American Heart Association, with a career spanning over 15 years at the organization. Responsibilities include leading brand voice and content marketing strategies, managing substantial digital advertising budgets, and enhancing social media engagement across several platforms. Previously, Ciara held roles such as Senior Manager of Digital Marketing and Integrated Marketing Communications Manager, where significant achievements included developing volunteer Ambassador programs and executing integrated marketing strategies. Prior experience encompasses leadership positions at Kansas City Ballet and Orchestra Iowa, focusing on corporate giving, marketing, and public relations. Ciara holds a Bachelor of Arts in Public Relations, Advertising, and Marketing from the University of Northern Iowa.