Sofía S.

Sofía S. serves as the Region Sr. Creative and Digital Marketing Director for the Southeast at the American Heart Association since July 2018, overseeing creative and digital strategies across several states and Puerto Rico. Prior experience includes roles as Digital Strategies Specialist at The Favorite Movie, LLC, and Creative Services & Programming Coordinator at Sinclair Broadcast Group, where Sofía facilitated the transition of FOX affiliation. Previous marketing leadership positions include Director of Marketing and Promotions at Fox29 Lake Charles/CW Lake Charles, and Director of Marketing and Creative Services at Quincy Media. Sofía began a career in corporate communications as a Bilingual Corporate Communications Specialist at Louisiana Green Fuels Group. Academic qualifications include a Master's in Digital Communications and Journalism from Universidad Autonoma de Barcelona and Universidad Carlos III de Madrid, a B.S. in Mass Communications from McNeese State University, and studies in French and Radio and Television production.