Michelle Stergio

Michelle Stergio has a diverse and extensive work experience in various marketing and digital media roles. Michelle has worked as a Senior Digital Media Strategist at American Institutes for Research since 2017, where they are responsible for designing, implementing, and reporting website and social media analytics and measurement plans. Prior to this, from 2012 to 2020, they worked as the owner of Carbon Marketing Services, where they provided strategic communication planning and conducted audits of communication channels for clients. Michelle also served as a Marketing Consultant at Krux Digital in 2012, developing lead generation marketing plans and organizing website refreshes.

Prior to these roles, Michelle held positions at FX Solutions as Head of Marketing and Director of Marketing, managing a global marketing budget and driving customer acquisition through various channels. Michelle also served as a Board of Directors member and Internet Marketing Consultant at the American Tinnitus Association, as well as a Director of Marketing and Sales Promotion at Condé Nast. Earlier in their career, they worked as the Director of Marketing at TACODA, where they led rebranding efforts and established targetable behaviors based on cookie data.

Michelle started their career at LendingTree as a Senior Marketing Manager, managing a lead generation budget and executing marketing tactics based on corporate and departmental goals. Michelle also worked at The New York Times as the Manager of Sales Promotion, managing advertising programs and sponsorship opportunities. Michelle's early experience includes working as a Marketing Manager at the New York City Economic Development Corporation. Overall, Michelle has a wealth of experience in marketing, digital media, analytics, and strategic planning.

Michelle Stergio attended Rochester Institute of Technology from 1992 to 1997, where they earned a Bachelor of Science degree in Business Management with a focus on Marketing.