Lily Yao

Lily Yao has extensive work experience in marketing and brand strategy. Lily started their career in 2007 with BRAVO, a division of NBCUniversal, where they held various roles including Senior Director of Consumer Marketing, Director of Marketing Events and Partnerships, Manager of Consumer Marketing, and Assistant Manager of Integrated Marketing. At BRAVO, they spearheaded brand strategy, marketing operations, and creative direction for TV, digital, and consumer products. Lily also strategized and produced immersive events and digital experiences that resulted in positive brand attribution, lead generation, and sponsorship revenue.

In 2008, Lily worked as Beijing Olympics VIP Relations at NBCUniversal, Inc.

Lily then moved on to work at the National Basketball Association (NBA) as a Program Manager in Brand & Creative Marketing. Following that, they worked at theSkimm as the VP of Brand Marketing, transforming the marketing team and applying agile principles. Lily was responsible for the brand identity and architecture refresh, online education product development, strategic partnerships execution, and media campaign planning.

A significant part of Lily's experience was at Hasbro, where they served as a Marketing Director. In this role, they managed a portfolio of iconic brands such as Transformers, Power Rangers, and PJ Masks, and played a crucial role in generating more than $1 billion in revenue across entertainment, toys, and licensed consumer products. Lily also owned the integrated brand campaigns for Transformers, which achieved over 20 billion media impressions.

Most recently, Lily joined the American Marketing Association as a Marketing Director, where they oversee marketing activities for the organization.

Lily Yao holds a Bachelor of Science (BS) degree in Business Management and Marketing from Binghamton University. Lily has also obtained additional certifications in Google Project Management, Advanced Product Marketing, and Social Media Management from institutions such as Coursera and LinkedIn.