Iri Greco

Iri Greco is a seasoned professional in the photography and media industry, currently serving as Co-Owner and Photographer/Director at BrakeThrough Media since February 2009, celebrating 13 years in business with business partner Jim Fryer. Greco also holds a position as a Board Member at AMERICAN PHOTOGRAPHIC ARTISTS INC, contributing to the photographic community in New York. Previously, Greco served as VP of Programming for NYWIFT, overseeing the production of numerous events, and founded Panforte Productions, specializing in impactful media related to food, wine, lifestyle, and travel. Greco's extensive experience includes various producing roles for notable clients such as Scripps Networks and Televerse Media. Holding degrees from the University of Wisconsin-Madison and The American University of Rome, along with a culinary arts certificate, Greco combines a rich educational background with diverse artistic and production expertise.