Lori Dicker

Lori Dicker currently serves as the National Senior VP for Marketing & Member Experience at the American Physical Therapy Association (APTA), where responsibility includes strategic oversight of marketing initiatives and collaboration with the Executive Team. Dicker has a robust background in digital and integrated marketing, with previous leadership roles including Head of the AHA Digital Media Group and Senior VP at the American Heart Association, where Dicker focused on enhancing engagement and positioning in heart health. Additional experience encompasses roles at AARP, PBS, Weber Shandwick, Ogilvy, Publicis Media, Disney, and as Chief Marketing Officer of KARMA Media Labs. Dicker's expertise spans various sectors, driving brand strategies, content development, and audience engagement across multiple platforms. Academic credentials include a degree from the University of Wisconsin-Madison.