American Physical Therapy Association
Lori Dicker currently serves as the National Senior VP for Marketing & Member Experience at the American Physical Therapy Association (APTA), where responsibility includes strategic oversight of marketing initiatives and collaboration with the Executive Team. Dicker has a robust background in digital and integrated marketing, with previous leadership roles including Head of the AHA Digital Media Group and Senior VP at the American Heart Association, where Dicker focused on enhancing engagement and positioning in heart health. Additional experience encompasses roles at AARP, PBS, Weber Shandwick, Ogilvy, Publicis Media, Disney, and as Chief Marketing Officer of KARMA Media Labs. Dicker's expertise spans various sectors, driving brand strategies, content development, and audience engagement across multiple platforms. Academic credentials include a degree from the University of Wisconsin-Madison.
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American Physical Therapy Association
The American Physical Therapy Association (APTA) is a national professional organization representing more than 100,000 members. Its goal is to foster advancements in physical therapy practice, research, and education. The mission of the American Physical Therapy Association (APTA), the principal membership organization representing and promoting the profession of physical therapy, is to further the profession's role in the prevention, diagnosis, and treatment of movement dysfunctions and the enhancement of the physical health and functional abilities of members of the public.