Pamela Cowen

Pamela Cowen is a seasoned professional with extensive experience in member experience and marketing, currently serving as Senior Director-Member Experience & Marketing at the American Public Power Association (APPA) since July 2022. Cowen previously held various roles at APPA from November 2000, including Director and Manager of Membership & Marketing, where substantial achievements included generating $1.8M in annual non-utility dues revenue and significantly increasing corporate associate membership and sponsorship revenue. Cowen is adept at fostering member engagement, developing marketing strategies, and overseeing educational initiatives, and has demonstrated a strong ability to identify new opportunities for revenue growth. Prior experience includes roles at the National Association of Private Special Education Centers, encompassing conference planning and administrative management. Cowen holds a B.S. in Rehabilitation Services Education from Penn State University.