Melanie Arnold

Melanie Arnold is an experienced marketing professional currently serving as the Director of Direct Mail, Segmentation and Loyalty at the American Red Cross since December 2013. In this role, Melanie manages national donor marketing strategies, oversees marketing operations, and leads a team of Marketing Program Managers. Prior experience includes positions as Senior Direct Mail Fundraising Manager and National Marketing Operations Manager at the American Red Cross, as well as Marketing Product Manager at First National Bank of Omaha. Melanie's background also encompasses a strong supervisory role in telerecruitment and a leadership position at AAA Life Insurance Company. Melanie holds a Bachelor of Business Administration in Marketing from the University of Nebraska at Omaha.