Corporate Director of Marketing at American Resort Management
Caitlyn Blacker is the Director of Marketing for American Resort Management Texas. Her responsibilities include developing, implementing and evaluating the park's marketing strategy, managing the social media presence, and working directly with the public relations team, all with the goal of increasing brand awareness and maximizing revenue in areas such as day pass sales, birthday parties, special event tickets, sponsorship opportunities and other revenue sources. Caitlyn never backs down from a challenge. Her perseverance, attention to detail, creativity, and resourcefulness are just a few of her strengths. Before beginning with ARM, Caitlyn was a versatile and accomplished digital marketing manager with extensive experience building, executing and maintaining successful marketing campaigns. While Caitlyn was obtaining her Bachelor of Arts in Public Relations with minors in both Business and Music from Texas Tech University, she also worked at a local broadcasting station. Caitlyn has always had a deep love for music and animals. She began her career at the Dallas Zoo working on the public relations team and coordinating special events. She then moved to Austin, TX to get back to her radio roots and joined the advertising and sales team for a Christian FM radio station where she introduced various digital solutions and ultimately helped grow overall digital revenue by 20%. Caitlyn then moved on to broaden her advertising knowledge at Statesman Media, a full-service media company where she became an expert in a wide range of advertising strategies and solutions. Here she helped her clients achieve a broad range of objectives, including growing online sales, increasing qualified sales leads, doubling website sessions and new users, helping to promote and sell out events, and so much more.
Corporate Director of Marketing