Shara Aiu

Shara Aiu is a seasoned communications professional with extensive experience in brand marketing and employee engagement. Currently serving as Senior Vice President & Director of Communications & Brand Marketing at American Savings Bank since May 2015, Shara develops comprehensive internal communications strategies to align with the organization's vision, utilizing various media to enhance the employee experience. Prior roles include Community Liaison at Pulama Lanai, where Shara advanced community engagement initiatives, and Account Supervisor at IQ PR, Inc., providing strategic communications support to clients. Shara’s background also includes reporting for KHON-TV and writing for Hawaii Business Magazine and The Hawaii Herald. Shara holds a Bachelor of Arts in Journalism from the University of Hawaii at Manoa.