Griff Courtney

Griff Courtney has extensive work experience in various roles, starting as an intern and advancing to become a Management Associate at the American Society for Nutrition. During their tenure, they played a crucial role in market analysis and achieving a 60% growth rate for the organization. Griff also supported the VP for Society Advancement in managing marketing, public relations, and member outreach activities.

Griff also served as the Director of Engagement and Business Development at the American Society for Nutrition, where they partnered with the executive team to develop sales and marketing plans. Griff successfully executed market research, identified target segments, and developed marketing strategies, resulting in record membership growth. Additionally, they recruited and managed engagements with corporate partners to strengthen relationships and support nutrition initiatives.

Griff has experience as the Owner/CEO of Peak or Freak Fitness, where they also served as a part-time owner and CEO. Griff successfully managed the business and its operations.

Furthermore, Griff held the position of Marketing Manager - Business and Community Liaison at Northstar Academy - Metro DC. Here, they led sales and marketing activities, developed marketing approaches, and successfully executed targeted marketing activities.

Lastly, Griff served as the General Manager at Planet Fitness Headquarters, where they managed a facility serving over 6,500 clients/members. Griff demonstrated strong leadership skills by growing sales and profitability, managing a budget, and ensuring exceptional customer service.

Griff Courtney earned their Bachelor of Science in Business Administration with Honors from the University of Maryland Global Campus in 2013. Griff continued their education at the same university and obtained a Master of Business Administration (MBA) with a focus on Marketing/Marketing Management in 2015. Additionally, Griff Courtney obtained the Certified Association Executive (CAE) certification from the American Society of Association Executives in July 2020.