Leila Payer

Program Coordinator, Special Projects, Wishh at American Soybean Association

Leila Payer has a diverse background in communications, marketing, and event coordination. With experience in various roles at Grinnell College, Iowa International Center, Koreagraphy at Grinnell College, Florissant Golf Club, American Soybean Association, and World Affairs Council of St. Louis, Leila has demonstrated proficiency in social media management, branding, event organization, and mentorship.

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American Soybean Association

For the past 100 years, the American Soybean Association has met the demands of a growing world. The American soybean farmer has a tremendous opportunity to answer the call of agricultural needs throughout the world, and ASA is the collective voice of more than half a million U.S. soybean producers. A primary focus of the ASA is policy development and implementation. Policy development starts with the farmer/members and culminates at an annual meeting of voting delegates. ASA is tasked with accomplishing the policy goals established by the farmers/members/delegates. ASA does this by testifying before Congress, lobbying Congress and the Administration, contacting members, and meeting with the media. This legislative process cannot happen without member input and support. VISION: ASA is recognized by the majority of U.S. soybean growers and industry for its vital role as their domestic and international policy advocate. ASA is clearly leading an expanding soybean value-chain, with farmers capturing a growing percentage. ASA's development of influential and effective grower leaders is recognized throughout the agriculture industry. MISSION: Increase market opportunities and value for U.S. soybean farmers. We achieve this through domestic and international policy advocacy, based on direction set by farmer members. Our efforts are guided by our commitment to produce food, feed and energy in an environmentally sustainable manner.


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