Azhelle Wade

Bringing a decade of toy industry experience working for companies like Toys R Us, Party City, and Madam Alexander, Azhelle Wade has been a designer, gained three toy patents, and held a VP role at a toy company. She launched The Toy Coach, where consults for popular IPs and toy companies of all sizes. Her podcast Making It in the Toy Industry and Toy Creators Academy program empowers new members of the toy industry with step-by-step guidance, industry insights, and resources.

Azhelle has helped facilitate webinars on diversity and inclusion for ASTRA and serves as a connector for her students and podcast listeners to the ASTRA community. She currently serves on the Women in Toys Marketing Committee and Recruitment Committee.