Assaad Farah

Dr. Assaad Farah joined AUD in 2010 and prior to becoming the Dean of the School of Business Administration (SBA), he occupied the positions of Associate Dean and Director of Accreditation – SBA.

In addition to his academic responsibilities, Dr. Farah is an executive trainer and consultant mainly for the United Arab Emirates’ public sector. He is also a Board member of the UNDRR ARISE and a member of the AACSB International Middle East & North Africa Advisory Council.

Prior to moving to the Dubai, Dr. Farah worked in the aeronautical and mobile industry in Canada. Dr. Farah’s research focus revolves around knowledge management, strategic human resource management, airline management and artificial intelligence.