Laura Shoemaker

Laura Shoemaker currently serves as the Lead Market & Competitive Intelligence Analyst at Amwell, where responsibilities include developing presentations for C-level executives, delivering customized market trend analyses for client reviews, and curating a competitive intelligence digest to inform business strategy. Prior to Amwell, Laura held the position of Senior Manager in Business Strategy and Commercialization at CVS Health, collaborating on a multi-year plan for home health offerings. Laura has extensive experience in strategic business development as a Senior Manager at UPMC Health Plan, focusing on digital health innovation partnerships, and previously worked as a Senior Financial Analyst at UPMC Hillman Cancer Center, interpreting financial data for management. Earlier in Laura's career, roles included Financial Analyst at UPMC Enterprises and Accountant at UPMC International, along with internships in accounting. Laura holds a Bachelor of Science in Business Administration with a focus on Finance from John Carroll University.